To build a stronger North County economy through regional collaboration and leadership.
We value public and private sectors working together as community partners to sustain and strategically grow the economic base of North San Diego County.






2023 Goals + Progress:


SDNEDC will market economic development opportunities and amplify positive news about the North County economy.

In 2023, we will:

  • Directly assist at least 6 companies interested in establishing a new presence in North County
  • Grow social media
  • Facilitate at least 10 positive news articles about the North County Economy in regional news publications or outlets
  • Promote positive business news in weekly e-newsletters
  • Publish 18 North County Stewards Articles about business leaders making an impact in North County


Social Media impressions

of 50,000 annual goal


SDNEDC will help existing North County employers grow by helping them solve specific business challenges.

In 2023, we will:

  • Meet with at least 24 existing employers
  • Host quarterly Chairman’s CEO Dinners
  • Support Innovate78 efforts across the SR-78 corridor


meetings with existing employers

of 24 annual goal


SDNEDC will connect K-16 educators and employers through events and individual meetings to strengthen workforce programs throughout North County.

In 2023, we will:

  • Support Student Opportunities for Career Awareness and Learning (SOCAL) efforts and continue to expand library of occupations
  • Develop at least 6 research reports on in-demand occupations in North County.


new videos added to the SOCAL Workforce site

of 24 annual goal


SDNEDC will conduct research and collect data on the North County industries and clusters that are driving economic prosperity. SDNEDC will also carry out economic forecasts, undertake economic impact reports, and conduct specialized research services for clients and investors.

In 2023, we will:

  • Produce at least 10 research reports and briefs
  • Release the 2023 North County Indicators Report
  • Carry out at least 2 economic impact reports
  • Launch an Educational Webinar Series focusing on core North County Economic Development topics


web traffic to SDNEDC Research Page

of 400 annual goal

Upcoming & Featured Events

Women in Entrepreneurship: North County Spotlight

Women in Entrepreneurship: North County Spotlight

Friday, October 13 | Palomar College, MD-157 Are you a North County college student looking to be inspired by local success stories, or a business leader eager to connect with like-minded women in the region? Join us for an engaging and insightful panel discussion...

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5th Annual Excellence in North County Economic Development

5th Annual Excellence in North County Economic Development

On December 14, more than 300 North County leaders will convene for a luncheon at The Seabird Resort in Oceanside to celebrate economic development achievements from throughout North County. This awards ceremony is highly anticipated each year, and it provides the...

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10th Annual North County Economic Summit Recap

10th Annual North County Economic Summit Recap

National economic trends forecast a mild recession in late 2023; Transition to decarbonized economy is an opportunity in San Diego County   The San Diego North Economic Development Council (SDNEDC) hosted its 10th Annual North County Economic Summit on Thursday...

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Past Events

The Board of Directors

Aaron Byzak- Chairman

Tri-City Medical Center


Jim Callaghan, Jr.- Vice Chair

TURN Behavioral Health


Tory Walker- Past Chairman

Tory R Walker Engineering


Chris Weissmann- Treasurer

HomeStreet Bank


Sara Katz- Secretary

Katz & Associates


Mark Kalpakgian

The Classical Academies


Ryan Stichler

C.W. Driver


Julie Wright

(W)right on Communications


Warren Gorowitz

Hunter Industries


Michael Hadland

Cox Communications


Kristin Huyck

MiraCosta College


Mark Delin

City of Encinitas


Claudia Rempel


Oscar Franco

Lift Development Corporation


Graciela Sevilla

SD County Water Authority


Joseph Randall

Olivenhain MWD


Joe Gabaldon



Jill Barrett

Harrah’s Southern California


Kim Folsom

LIFT Enterprises


Nicole Roe

Palomar Community College


Priscilla Zuniga

Equus Workforce Solutions


Vince Vasquez

National University System


Andy Tenn

Seabreeze Properties


Amber Ter-Vrugt

Scripps Health


Ray Major




Eq Quinlan


Dale Ganzow



Larry Vaupel

City of Vista


Tess Sangster

City of San Marcos


Matt Sanford

City of Carlsbad


Michelle Geller

City of Oceanside


Jennifer Schoeneck

City of Escondido


Sam Jammal

US Marine Corp Base,
Camp Pendleton


Krystal Jabara

County of San Diego,
District 5


Our Staff

W. Erik Bruvold

Chief Executive Officer

Erik is the Chief Executive Officer of the San Diego North Economic Development Council. As CEO, Erik has responsibility for all council operations, including programming, economic development services, and regional economic research and analysis.

Before accepting this position, he was the Chief Economist with the National University System and the President of the National University System Institute for Policy Research. He had responsibility for examining how academic programs throughout the system aligned with workforce needs in the communities the system services. While at National he also was head of a university-affiliated public policy and economic think tank where he oversaw the authorship of more than 100 economic and policy studies focusing on regional economic competitiveness. Topics the institute studied ranged from an examination of the impact of the supply chain of San Diego shipbuilding industry to the economic impact of QUALCOMM to an estimation of the size and economic impact of San Diego’s short-term rental industry.

Before joining the National University System, Erik was Vice President for Public Policy & Research for the San Diego Regional EDC. While at EDC he headed up the organization’s research division while also leading several specific responses to such challenges as the last round of the Defense Base Realignment and Closure process and campaign to pass a ½ cent sales tax to fund vital infrastructure improvements.

He has taught at college level courses in political science, urban economic development, urban planning and international relations. He holds a Bachelors of Arts from the University of Denver and a Masters from the University of California, San Diego. When he isn’t pouring over economic forecasts, he is enjoying biking with his two children and wife in beautiful San Diego.

Sofia Ayad

Marketing & Events Coordinator

Sofia is a US-Based Digital Marketing Specialist & Graphic Designer, with experience managing various teams at a time and up to $20k campaigns. Her background in telecommunications, travel, and eCommerce brings together a strong understanding and approach to the operations in different industries.

Over the years she has proven herself more than capable with her professional and personal accomplishments. Sofia managed the launch of an advertising magazine, stood as Lead Designer in several businesses’ Web Redesign projects, and led her team to win Best of Show in a 48-Hour Film Festival.

Beyond her studies and experience, she utilizes her downtime to continue staying up to date on current marketing strategies and add upon her design skills via online courses, podcasts, and blogs. Sofia recently finished an Intro to Web Development Course writing in HTML, CSS, and Java. With an interest in thrill-seeking hobbies like skydiving, rock-climbing, and backpacking, Sofia is constantly reinvigorated with inspiration for her work.

Although she may be a bit of a wild card, Sofia believes mindfulness in the workspace is key to success and finds a time of stillness in her practice of yoga and meditation. She is currently working on some Freelance Design Projects and is always interested in a new challenge!

Caitlyn Canby

Marketing & Events Coordinator

Caitlyn is one of the Marketing and Events Coordinators for the San Diego North Economic Development Council. She is the editor of the weekly PULSE of North County Newsletter and the author of the “Meet North County Stewards” series. She coordinates events that strengthen the economic prosperity of the region, conducts economic research that assists local companies to make strategic business decisions, and designs marketing collateral to attract inward investment in North County.

Caitlyn graduated from Hope International University in 2007 with a bachelor’s degree in Communications with a Print Journalism emphasis.

Prior to employment with the SDNEDC, Caitlyn was the Marketing Director for Kelly Nelson Brown Real Estate, assisting with 46+ COE over 4 years. She also volunteered as the Fundraising Chairperson for Preschool Learning for Avalon Youth, planning events that raised $22,000+ for the school.

Caitlyn grew up in Escondido and recently moved back to North County to the town of Fallbrook with her husband and two children. In her free time, she loves to travel, explore new places, and experience different cultures.

SDNEDC Investors:


When you invest in the SDNEDC, you are investing in your own economic future.
We use your resources to market the region, work directly with employers to meet their needs and connect the region’s education leaders with private sector innovators to strengthen our talent pipeline.

Access to regional leadership:

Several times through the year, SDNEDC hosts events with North County’s elected officials and key leaders in the non-profit and private sector. They are convening places for those interested in issues that transcend individual cities and  impact the broader North County. Several of these events are limited solely to investors, providing an opportunity to connect in small group settings with the people that make the key decisions about North County.

"Red Team" membership:

To assist businesses either locating to San Diego North County or expanding in our region, SDNEDC will assemble “Red Teams” compromised of public and private sector partners. While we put the interests of these “clients” first, we always first consider the expertise of our current investors when thinking about the resources that will add value.

Community spotlight:

SDNEDC’s Newsletters reach over 4,000 North County readers each week and our social media posts are seen by tens of thousands of readers each month. We promote key events that investors want to promote, amplify their news and help increase their marketing reach. We have specialized services for different industries, such as our featured commercial property messages for the commercial real estate community.

Business-friendly initiatives:

For more than 25 years SDNEDC, has been a leading voice for public policy in North County. Investors are able to bring issues to the attention of our Board of Directors. Since 2018, SDNEDC has successfully advocated for changes to state law concerning tax treatment of manufacturing expenses, several new commercial and residential projects and successfully fought off several actions which would have negatively impacted the cost of doing business in North County.





Business Assistance

North County's Economy

Workforce + Education

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