To build a stronger North County economy through regional collaboration and leadership.
We value public and private sectors working together as community partners to sustain and strategically grow the economic base of North San Diego County.






2024 Goals + Progress:


SDNEDC will market economic development opportunities and amplify positive news about the North County economy.

In 2024, we will:

  • Directly assist at least 6 companies interested in establishing a new presence in North County
  • Re-launch “Why North County” LinkedIn attraction campaign with updated landing page
  • Increase social media engagement on all platforms
  • Facilitate at least 12 positive news articles about the North County Economy in regional news publications or outlets
  • Promote positive business news in weekly e-newsletters and quarterly small business resource newsletters
  • Publish at least 12 original articles (including North County Stewards) about businesses, leaders, and initiatives making an impact in North County


Social Media impressions

of 55,000 annual goal


SDNEDC will help existing North County employers grow by helping them solve specific business challenges.

In 2024, we will:

  • Meet with at least 40 existing employers
  • Host tri-annual Chairman’s Dinners, bringing together the region’s largest employers
  • Share economic development resources with businesses through educational webinars
  • Support Innovate78 efforts across the SR-78 corridor


meetings with existing employers

of 40 annual goal


SDNEDC will connect K-16 educators and employers through events and individual meetings to strengthen workforce programs throughout North County.

In 2024, we will:

  • Assume more leadership for Student Opportunities for Career Awareness and Learning (SOCAL) efforts
  • Increase use and utility of SOCAL website
  • Add 12+ new videos from 3+ new industries to expand the library of occupations
  • Attend career fairs to engage students with the resource
  • Amplify workforce opportunities from our higher education partners


YoutTube views of SOCAL occupations

of 22,000 annual goal


SDNEDC will conduct research and collect data on the North County industries and clusters that are driving economic prosperity. SDNEDC will also carry out economic forecasts, undertake economic impact reports, and conduct specialized research services for clients and investors.

In 2024, we will:


research reports or briefs released

of 40 annual goal


SDNEDC will gain referrals for economic development services and assets and connect North County business leadership with one another through curated events.

In 2024, we will:


guests registered for SDNEDC events

of 900 annual goal

Upcoming & Featured Events

North Austin Economic Study Tour | October 23-25

North Austin Economic Study Tour | October 23-25

Join North County Chambers and the San Diego North Economic Development Council on a trip to North Austin, Texas to explore the economic growth strategies of another suburban area.  Why North Austin?   Austin, TX is among the fastest-growing regions in the US. It...

read more

Past Events

2024 Tax Webinar with Magnus Blue (Recording)

2024 Tax Webinar with Magnus Blue (Recording)

If you missed SDNEDC's annual FREE webinar on tax changes, you can view it on YouTube HERE.   With experts from Magnus Blue, this hour-long webinar addresses key topics including: changes to the research and development expenses, bonus depreciation, new ownership...

read more

The Board of Directors

Jim Callaghan, Jr. – Chairman

TURN Behavioral Health


Ryan Stichler – Vice Chair

C.W. Driver

Chris Weissmann – Treasurer


Sara Katz – Secretary

Katz & Associates


Aaron Byzak – Past Chair

Galvanized Strategies


Tory Walker

Tory R Walker Engineering


Rachel McKinney

McKinney Capital


Claudia Rempel



Seth Dorros



Warren Gorrowitz

Hunter Industries


Leon Wyden Jr.



Julie Wright

(W)right on Communications


Michael Hadland

Charter Communications


Kristen Hyuck

MiraCosta College


Ben Gamboa

MiraCosta College


Mark Kalpagian

The Classical Academies


Tory See



Oscar Franco

Lift Development Corporation


Melissa Corrigan

Harrah’s SoCal


Vince Vasquez

National University System


 Ed Quinlan


Nichol Roe

Palomar College


Joey Randall

Olivenhain MWD


Andy Tenn

Sea Breeze Properties


Amber Ter-Vrugt

Scripps Health


Priscilla Zuniga

Equus Workforce Solutions


Dale Ganzow


Corrine Busta

Cox Communications


Ninia Hammond

Integral Communications


Miguel de Jesus



Christine Lee

Cal Coast Credit Union


Brishen McGuire

Republic Services


Ray Major



Carol Grippo

Homestreet Bank


Ben Price

Citizen Business Bank


Claudia Huerta

San Diego Workforce Partnership


Maria Hampton

MyPoint Credit Union


Vince Mudd

Steinberg Hart


Sarah McSpadden

Elizabeth Hospice





Larry Vaupel

City of Vista


Tess Sangster

City of San Marcos


Matt Sanford

City of Carlsbad


Michelle Geller

City of Oceanside


Jennifer Schoeneck

City of Escondido


Roy Sapau

City of Encinitas


Kristal Jabara

County of San Diego District 5


Rachel Beld

Vista Chamber of Commerce


Scott Ashton

Oceanside Chamber of Commerce


Bret Schazenbach

Carlsbad Chamber of Commerce


Rick Rungaitis

San Marcos Chamber of Commerce


Sherry Yardley

Encinitas Chamber of Commerce


Jen Grove

Del Mar Village Association


Josh Williams (Special Advisor)

BW Research


Our Staff

W. Erik Bruvold

Chief Executive Officer

Erik is the Chief Executive Officer of the San Diego North Economic Development Council. As CEO, Erik has responsibility for all council operations, including programming, economic development services, and regional economic research and analysis.

Before accepting this position, he was the Chief Economist with the National University System and the President of the National University System Institute for Policy Research. He had responsibility for examining how academic programs throughout the system aligned with workforce needs in the communities the system services. While at National he also was head of a university-affiliated public policy and economic think tank where he oversaw the authorship of more than 100 economic and policy studies focusing on regional economic competitiveness. Topics the institute studied ranged from an examination of the impact of the supply chain of San Diego shipbuilding industry to the economic impact of QUALCOMM to an estimation of the size and economic impact of San Diego’s short-term rental industry.

Before joining the National University System, Erik was Vice President for Public Policy & Research for the San Diego Regional EDC. While at EDC he headed up the organization’s research division while also leading several specific responses to such challenges as the last round of the Defense Base Realignment and Closure process and campaign to pass a ½ cent sales tax to fund vital infrastructure improvements.

He has taught at college level courses in political science, urban economic development, urban planning and international relations. He holds a Bachelors of Arts from the University of Denver and a Masters from the University of California, San Diego. When he isn’t pouring over economic forecasts, he is enjoying biking with his two children and wife in beautiful San Diego.

Sofia Ayad

External Marketing Manager

Sofia is the External Marketing Manager at the San Diego North Economic Development Council, bringing over 6 years of experience in events and marketing. As a seasoned professional, she excels in project management, social advertising, and community engagement.

Prior to this role, she offered consulting services full-time at Something in Action, her small business marketing firm established during the uncertain times at the beginning of the pandemic. Sofia worked with other small businesses nationwide through strategic planning, branding initiatives, and large-scale attraction campaigns. Her services are still available for contract, although she no longer offers any projects at more than part-time. During this time, she uncovered her passion for event production after organizing a 700+ attended sports event in Utah.

Beyond her professional achievements, Sofia is committed to practicing the lifelong learner mindset. She recently decided to return to school and obtain her undergraduate degree at California State University San Marcos. After returning to her hometown in North County, she sought out a role where she could further develop her event experience full-time finding her new career with SDNEDC. She began as a Marketing & Event Coordinator and quickly demonstrated her ability to reach new markets after launching the ‘Why North County’ campaign within her first year.

Now recently promoted, her role has become specialized in attracting new businesses and investments from outside the immediate area in other counties and other parts of the San Diego region. As the External Marketing Manager, she serves as a vessel for growth and opportunity in North County and is currently developing a program connecting interns with local employers to begin in Summer 2024.

Caitlyn Canby

Communications Manager

Caitlyn is one of the Marketing and Events Coordinators for the San Diego North Economic Development Council. She is the editor of the weekly PULSE of North County Newsletter and the author of the “Meet North County Stewards” series. She coordinates events that strengthen the economic prosperity of the region, conducts economic research that assists local companies to make strategic business decisions, and designs marketing collateral to attract inward investment in North County.

Caitlyn graduated from Hope International University in 2007 with a bachelor’s degree in Communications with a Print Journalism emphasis.

Prior to employment with the SDNEDC, Caitlyn was the Marketing Director for Kelly Nelson Brown Real Estate, assisting with 46+ COE over 4 years. She also volunteered as the Fundraising Chairperson for Preschool Learning for Avalon Youth, planning events that raised $22,000+ for the school.

Caitlyn grew up in Escondido and recently moved back to North County to the town of Fallbrook with her husband and two children. In her free time, she loves to travel, explore new places, and experience different cultures.

SDNEDC Investors:


When you invest in the SDNEDC, you are investing in your own economic future.
We use your resources to market the region, work directly with employers to meet their needs and connect the region’s education leaders with private sector innovators to strengthen our talent pipeline.

Access to regional leadership:

Several times through the year, SDNEDC hosts events with North County’s elected officials and key leaders in the non-profit and private sector. They are convening places for those interested in issues that transcend individual cities and  impact the broader North County. Several of these events are limited solely to investors, providing an opportunity to connect in small group settings with the people that make the key decisions about North County.

"Red Team" membership:

To assist businesses either locating to San Diego North County or expanding in our region, SDNEDC will assemble “Red Teams” compromised of public and private sector partners. While we put the interests of these “clients” first, we always first consider the expertise of our current investors when thinking about the resources that will add value.

Community spotlight:

SDNEDC’s Newsletters reach over 4,000 North County readers each week and our social media posts are seen by tens of thousands of readers each month. We promote key events that investors want to promote, amplify their news and help increase their marketing reach. We have specialized services for different industries, such as our featured commercial property messages for the commercial real estate community.

Business-friendly initiatives:

For more than 25 years SDNEDC, has been a leading voice for public policy in North County. Investors are able to bring issues to the attention of our Board of Directors. Since 2018, SDNEDC has successfully advocated for changes to state law concerning tax treatment of manufacturing expenses, several new commercial and residential projects and successfully fought off several actions which would have negatively impacted the cost of doing business in North County.





Business Assistance

North County's Economy

Workforce + Education

Copyright © 2024 SDNEDC | Design by VLD Studios